Here’s Why Companies Should Focus on Retaining Employees in January and Not Just Hiring

Photo Credits - Glen Carrie via Unsplash

January, the start of a new year, often marks a period of reflection and resolutions for individuals. Unfortunately for employers, it also tends to be a time when the phenomenon of people quitting their jobs surges, making retaining employees a significant challenge in this period. 

This trend, commonly known as the “January job hunt surge,” sees a significant increase in job-seeking activities, with around 75% of UK employees actively exploring new opportunities during this time according to research by

READ: Employees Want Workplace Training – And Here is What They Are Looking For

The Importance of Retaining Employees in January

January is recognised as a “kick-starting month,” where individuals not only join gyms for physical fitness but also actively seek new job opportunities for professional growth. The “new year, new me” mindset prompts employees to assess their lives and identify areas, including their careers, that could be improved. As a result, around 30% of employees in the UK, roughly 9.8 million people, are actively looking for their next role while still employed.

The Risk of a “Big Quit” in January

As companies navigate the potential risks associated with the “big quit” in January, it’s crucial to shift the focus from simply hiring to proactively retaining top talent. The conventional wisdom of waiting until January to make hiring decisions is being challenged, as the modern job market is highly competitive, and delaying recruitment efforts may result in missing out on exceptional candidates.

The Importance of Employee Retention Strategies

Employee retention should take centre stage in an organisation’s strategy, especially during the challenging month of January. While hiring is essential, retaining employees is equally—if not more—critical. Staff retention strategies are necessary to maintain a positive work environment, sustain productivity, and avoid disruptions caused by employee turnover.

How to Retain Employees – Proactive Measures in Retaining Employees

Understanding Employee Sentiments

Employee voice and feedback platforms can be used as powerful tools for understanding workplace sentiments. These platforms provide structured channels for employees to articulate their thoughts, concerns, and feedback throughout the year. 

Offering a range of feedback methods, such as one-to-one meetings, town halls, suggestion boxes, and digital options, ensures diverse voices feel comfortable expressing their thoughts.

Listening to Employee Feedback

Employee voice platforms facilitate listening to employee feedback, allowing organisational leaders to address concerns promptly. By operating on principles of confidentiality, these platforms build trust, a fundamental component of employee-employer relationships that is necessary for retaining employees

Confidentiality assures employees that their input is valued and creates a positive space for open and honest communication.

Taking Strategic Action

Employee voice platforms offer valuable insights into how employees feel about the workplace, company culture, and their roles. Armed with real-time insights, employers can strategically address issues promptly, creating a positive and engaging work environment. These actions can significantly contribute to retaining employees and boosting overall organisational performance.

Building Trust for Positive Change

Providing a confidential space for employees to share their thoughts builds trust. When employees feel they can express themselves without fear of reprisal, it strengthens their commitment to the organisation. Confidentiality is key to driving positive change, demonstrating that the company values employees’ opinions and is committed to enhancing the overall employee experience.

Shifting the Focus from Hiring to Retaining Employees

While January may traditionally be seen as a time to make new hires, the focus should also be on retaining employees. Strategic hiring involves aligning staffing needs with broader business objectives, anticipating market fluctuations, and adapting to internal organisational changes. 

By integrating hiring plans with organisational goals throughout the year, HR professionals contribute to creating a more agile and responsive workforce – making the goal of retaining employees more manageable.

READ: 28% of Global Employees Ready to Move Jobs By Next Year | Mastering Employee Retention in 2024

As companies navigate the January job hunt surge, it’s evident that proactive measures are essential for retaining top talent. Strategies for retaining employees, particularly leveraging employee voice platforms, contribute to creating workplaces where employees thrive and stay. 

Shifting the focus from hiring to retaining is not just a short-term solution but part of a larger scope of job retention strategies that foster a positive work environment throughout the year. Let January be a month of not just job reassessment but also a reaffirmation of commitment to employee satisfaction and organisational success.

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