Ryanair Social Media Manager’s Resignation is Proof That Building Company Culture is Essential

Photo Credits - Dylan Gillis via Unsplash

Company culture is now becoming a top priority for workplaces. The resignation of Ryanair’s social media manager has sparked discussions about the critical role of company culture in an organization’s success. The incident highlights the need for companies to prioritize and invest in building a strong company culture to ensure employee satisfaction, retention, and overall well-being.

READ: Tackling Organisational Culture Issues Will be One of the Key HR Priorities in 2024

The Ryanair Social Media Manager Resignation

Recently, Ryanair faced a public relations crisis when its social media manager decided to resign. While the specifics of the resignation remain undisclosed, it serves as a reminder that company culture plays a pivotal role in the overall satisfaction and engagement of employees.

Michael Corcoran, the person who was behind Ryanair’s witty social media persona, claimed a toxic culture prompted his resignation. Leading a team with millions of followers on Twitter, Instagram, and TikTok, Corcoran cited poor management and constant pressure in a Tuesday tweet.

Company culture - Ryanair social media manager resigns and takes to X (formerly Twitter)

Despite building a highly successful social media brand, Corcoran expressed frustration, stating there’s a difference between challenging a team and being disrespectful and personal in communication. He accused HR of protecting directors, even in cases of public verbal abuse or unprofessional behaviour.

Corcoran advised employees against viewing their manager as a friend, emphasizing that everyone has their agenda. Requests for comments from both Corcoran and Ryanair went unanswered.

Employees, including social media managers, are integral to a company’s success. Their alignment with the company’s values, goals, and working environment significantly impacts their performance and commitment. 

In the case of Ryanair, the departure of a key employee responsible for managing the airline’s online presence raises questions about the health of the company’s corporate culture.

Why is Company Culture Important?

Company culture is the glue that binds an organization together, influencing its employees’ behaviour, attitudes, and interactions.

A positive company culture fosters a sense of belonging and shared purpose among team members, contributing to increased morale and job satisfaction. On the contrary, a toxic or neglectful culture can lead to disengagement, high turnover rates, and negative publicity, as exemplified by the Ryanair incident.

We’ve discussed the importance of company culture in a previous article which can be accessed through this link.

The Impact on Employees

A robust company culture has a profound impact on employees’ daily experiences and overall well-being. It provides a framework for decision-making, guides interactions, and shapes the work environment. 

When employees feel supported, valued, and aligned with the company’s values, they are more likely to be productive, innovative, and committed to their roles.

In the context of the Ryanair social media manager’s resignation, it raises questions about the specific challenges or shortcomings in the company’s culture that may have contributed to the employee’s decision to leave. 

Was there a lack of communication, support, or alignment with the company’s values? These questions underline the importance of consistently nurturing a positive company culture to prevent such incidents.

Organisational Culture as a Priority in 2024

As we step into 2024, organizational leaders are recognizing the urgency of prioritizing and investing in organizational culture. Gartner, a prominent technological research and consulting firm, has identified organizational culture as one of the key HR priorities for the year.

The unsettled relationships between employees and employers, skill shortages, and the increasing pressures for better efficiency underline the need for a robust organizational culture.

The Ryanair incident is a real-world example of the potential consequences of neglecting organizational culture. Companies that proactively address organizational culture issues are better equipped to navigate challenges, retain top talent, and build a positive reputation.

How Employers Can Build Company Culture

Building a strong company culture requires intentional efforts from leadership and employees alike. Here are some strategies for employers to cultivate a positive company culture:

  • Leadership Commitment: 

Company culture starts at the top. Leaders must demonstrate a genuine commitment to the values and principles that define the organization. Their actions and decisions should align with the stated culture, setting an example for others to follow.

  • Clear Communication: 

Transparent and open communication is fundamental to a healthy company culture. Employers should keep employees informed about company goals, changes, and expectations. Regular feedback sessions can provide insights into employee experiences and concerns.

  • Investing in Employee Development: 

Gartner’s insights emphasize the importance of leader and manager development. Offering training programs, mentorship opportunities, and career development initiatives demonstrates a commitment to employees’ growth and success.

READ: Flexible Working Is For Lazy Employees Claim CEOs

  • Fostering Diversity, Equity, Inclusion & Belonging (DEIB): 

Organizations must prioritize DEIB to create an inclusive culture where all employees feel valued and heard. Gartner warns that economic pressures may impact DEIB progress, making it even more crucial for companies to address and promote diversity actively.

  • Balancing In-Person and Remote Work: 

The prevalence of hybrid and remote work necessitates a thoughtful approach to maintaining a strong company culture. Leaders should consider how to bridge virtual and in-person experiences, ensuring that all employees feel connected and valued.


The resignation of Ryanair’s social media manager serves as a stark reminder that company culture is not a luxury but a necessity for organizational success. As we navigate the challenges of 2024, leaders must prioritize and invest in building and nurturing a positive company culture. The impact on employee satisfaction, retention, and overall well-being is undeniable, making it a strategic imperative for companies aiming for sustained growth and success.

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